Books

Skiera, Bernd / Miller, Klaus / Jin, Yuxi / Kraft, Lennart / Laub, René / Schmitt, Julia (2022), “The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Industry”

Articles in Academic Journals

Jin, Yuxi / Skiera, Bernd, “How do Privacy Laws Impact the Value for Actors in the Online Advertising Market?—A comparison of the EU, US, and China”, Journal of Creating Value, 8(2), 306-327.

Conference Proceedings

Kraft, Lennart / Skiera, Bernd / Koschella, Tim (2023), "Economic Consequences of Consent Requirements for Online Tracking: Apple's App Tracking Transparency (ATT)", Proceedings of EMAC 2023 - The 52th Annual Conference of the European Marketing Academy, Odense (Denmark).

Krafft, Lennart / Skiera, Bernd / Koschella, Tim (2023), "Can Platforms Trust the Privacy Statement of Their Actors?", Proceedings of EMAC 2023 - The 52th Annual Conference of the European Marketing Academy, Odense (Denmark).

Yuxi, Jin / Skiera, Bernd (2023), "How Does Standardized Consent for Personal Data Processing Affect Online Tracking?", Proceedings of EMAC 2023 - The 52th Annual Conference of the European Marketing Academy, Odense (Denmark).

Kraft, Lennart / Skiera, Bernd / Koschella, Tim (2022), "When the Cookie Crumbles? The Economic Value of User Tracking for Publishers", Proceedings of EMAC 2022 - The 51th Annual Conference of the European Marketing Academy, Budapest (Hungary).

Lukic, Karlo / Miller, Klaus / Skiera, Bernd (2022), “Impact of General Data Protection Regulation (GDPR) on Online Tracking”, Proceedings of EMAC 2022 - The 51th Annual Conference of the European Marketing Academy, Budapest (Hungary).

Müller-Tribbensee, Timo / Miller, Klaus / Skiera, Bernd (2022), “Why Do we See so many Pay-or-Consent Walls?”, Proceedings of EMAC 2022 - The 51th Annual Conference of the European Marketing Academy, Budapest (Hungary).

Kraft, Lennart / Miller, Klaus / Skiera, Bernd (2021), “Density, Pace, and Consistency in Third-Party Consumer Profiling”, Proceedings of EMAC 2021 - The 50th Annual Conference of the European Marketing Academy.

Laub, René / Miller, Klaus / Skiera, Bernd (2021), “The Economic Value of Online User-Tracking”, Proceedings of EMAC 2021 - The 50th Annual Conference of the European Marketing Academy.

Working Papers

Miller, Klaus / Skiera, Bernd (2022), “Economic Consequences of Online Tracking Restrictions”, Working paper, currently under revision for second-round review at International Journal of Research in Marketing

Schmitt, Julia / Miller, Klaus / Skiera, Bernd, “The Impact of Privacy Laws on Online User Behavior”, under third-round review at Journal of Marketing Research.

Schmitt, Julia, “Choose Wisely: The Impact of Consent Banner Designs on Consent Rates”, Working Paper.

Schmitt, Julia, “The Illusion of Control: Control and Convenience on Consent Banners”, Working Paper.

Laub, René / Miller, Klaus / Skiera, Bernd, “The Economic Value of User-Tracking for Publishers”, Working Paper.

Laub, René / Kraft, Lennart, “Impact of Amount of Traffic and Number of Advertisers on Publisher Revenue in Real-Time-Bidding”, Working Paper.

Lukic, Karlo / Miller, Klaus / Skiera, Bernd, “The Impact of the General Data Protection Regulation (GDPR) on Online Tracking”, Working Paper.

Kraft, Lennart / Miller, Klaus / Skiera, Bernd, “Richness and Consistency of Consumer Profiles and Their Development over Time”, under revision for resubmission to Quantitative Marketing and Economics.

Kraft, Lennart, “Leveraging Differential Privacy for Targeted Advertisements”, Working Paper.

Kraft, Lennart, “Tax Revenue, Privacy, and Profits under Taxed Targeted Advertisements”, under revision for second-round review at International Journal of Research in Marketing.

Kraft, Lennart / Skiera, Bernd, Koschella, Tim “Economic Impact of Apple’s App Tracking Transparency (ATT)”, under revision for second-round review at Journal of Marketing.

Kraft, Lennart / Skiera, Bernd, “Usage of Legal Bases under GDPR”. Working Paper.

Jin, Yuxi / Skiera, Bernd, “How Does Standardized Consent for Personal Data Processing Affect Online Tracking”, Working Paper.

Dissertations

Kraft, Lennart, “Price of Privacy”, defended on July 18, 2022.

Schmitt, Julia, “The Impact of Privacy Laws on Websites and Users”, defended on December 20, 2021.